MY WORKS

The Creative Showcase: Visions Brought to Life

Selected UX Projects

HealthHub: Bridging the Age Gap in Digital Healthcare

A look into HealthHub and efforts to craft a simpler, more intuitive way for users to manage appointments, prescriptions, and medical records.

The Show Starts Online: Reimagining Esplanade’s Digital Stage

Reimagining Esplanade.com to offer a seamless, inclusive experience for everyone, and to optimise conversions and operational efficiency.

Designing Singapore’s National Performing Arts Digital Concierge Experience

The Digital Concierge serves as a welcoming beacon, offering interactive guidance that helps visitors quickly and comprehensively discover the richness of Esplanade’s offerings.

All Other Works

HealthHub: Bridging the Age Gap in Digital Healthcare

HealthHub: Bridging the Age Gap in Digital Healthcare

The Show Starts Online: Reimagining Esplanade’s Digital Stage

The Show Starts Online: Reimagining Esplanade’s Digital Stage

Designing Singapore’s National Performing Arts Digital Concierge Experience

Designing Singapore’s National Performing Arts Digital Concierge Experience

Baybeats Festival Instagram Filters

Baybeats Festival Instagram Filters

Esplanade&Me Promotional Video

Esplanade&Me Promotional Video

Walking the Talk: Reinventing the Digital Footprint of Care

Walking the Talk: Reinventing the Digital Footprint of Care

Lai Lai Tour Collaterals

Lai Lai Tour Collaterals

DNAD – Pantone: Recolour Your Hometown

DNAD – Pantone: Recolour Your Hometown

SCREAMO – Interactive Typography

SCREAMO – Interactive Typography

Experimental Photography: Perfect Imperfections

Experimental Photography: Perfect Imperfections

Singtel Promotional Videos

Singtel Promotional Videos

UX
September 30, 2024

HealthHub: Bridging the Age Gap in Digital Healthcare

A look into HealthHub and efforts to craft a simpler, more intuitive way for users to manage appointments, prescriptions, and medical records.

  • Design

    UI/UX Design, Case Study

  • Role

    UX Designer & Researcher

View Project
UX
June 30, 2022

The Show Starts Online: Reimagining Esplanade’s Digital Stage

Reimagining Esplanade.com to offer a seamless, inclusive experience for everyone, and to optimise conversions and operational efficiency.

  • Role

    UX Designer & Project Lead (UX & Workflow)

  • Employment

    The Esplanade Co Ltd

  • Agency Partner

    GrowthOps Asia

View Project
UX
June 30, 2022

Designing Singapore’s National Performing Arts Digital Concierge Experience

The Digital Concierge serves as a welcoming beacon, offering interactive guidance that helps visitors quickly and comprehensively discover the richness of Esplanade’s offerings.

  • Client

    The Esplanade Co Ltd

  • Role

    UX/UI Designer

View Project
June 30, 2022

Baybeats Festival Instagram Filters

I developed two interactive Instagram filters for the Baybeats Festival, an annual indie rock and alternative music festival at Esplanade.

  • Client

    The Esplanade Co Ltd

  • Role

    Designer, Developer

  • Tags

    Other

View Project
June 30, 2015

Esplanade&Me Promotional Video

Produced an engaging promotional video for the ‘Esplanade&Me’ membership program, highlighting its various tiers and benefits such as ticketing specials, exclusive promotions, and special…

  • Design

    Motion Graphic

  • Client

    The Esplanade Co Ltd

  • Role

    Motion Designer

  • Storyboarding by

    Kong Liang

View Project
June 30, 2018

Walking the Talk: Reinventing the Digital Footprint of Care

An overhaul of The Foot Practice’s digital presence enhancing usability and functionality to better serve a diverse clientele and drive online engagement.

  • Design

    UI/UX Design, Development

  • Client

    The Foot Practice

  • Role

    Project Owner, UI/UX Designer, Site Developer

View Project
June 30, 2022

Lai Lai Tour Collaterals

Designed a culturally tailored travel booklet and print pamphlet for Japanese tourists, enhancing their experience in Singapore with visually engaging itineraries from Lai Lai…

  • Design

    Graphic Design

  • Client

    H.I.S. International Travel Pte Ltd (Singapore)

  • Role

    Graphic Designer

  • Agency

    Rockstar Atelier

View Project
June 30, 2022

DNAD – Pantone: Recolour Your Hometown

Recoloured Singapore’s hometown essence through a creative project focusing on its diverse food culture, using colors to weave a narrative that connects food, packaging,…

  • Design

    Experimental Design

View Project
June 30, 2022

SCREAMO – Interactive Typography

Screamo is an interactive typography that visually transforms in response to sound, programmed to challenge users to influence and observe the dynamic changes their…

  • Design

    Experimental Design

View Project
June 30, 2022

Experimental Photography: Perfect Imperfections

To challenge the norms of perfection in art by embracing and exploring the inherent imperfections of analog photography processes, and to combat the creative…

  • Design

    Experimental Design

View Project
June 30, 2015

Singtel Promotional Videos

  • Design

    Motion Graphic

  • Client

    Singtel

  • Role

    Motion Designer

  • Agency

    Interuptive Communications Pte Ltd

View Project