Graphic Other

Lai Lai Tour Collaterals

Designed a culturally tailored travel booklet and print pamphlet for Japanese tourists, enhancing their experience in Singapore with visually engaging itineraries from Lai Lai Tour.

Task

Led the design and layout of a travel guidebook, focusing on user-friendly and culturally resonant visual presentations for Japanese audiences.

  • Design

    Graphic Design

  • Client

    H.I.S. International Travel Pte Ltd (Singapore)

  • Role

    Graphic Designer

  • Agency

    Rockstar Atelier

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PROBLEM STATEMENT

The design challenge

The major challenge was ensuring that the design was culturally appropriate and appealing to a Japanese audience, which required careful consideration of visual aesthetics and cultural preferences in design.

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OUTCOME

What was achieved in this project

The travel guidebook was well-received by the agency and the tourists, significantly enhancing their travel experience in Singapore. The project also strengthened my expertise in creating culturally tailored design solutions and reinforced my ability to work effectively with multilingual materials.

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